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Impact Of Iqos Introduction On Philip Morris International Cigarette Sales In Spain: A Logarithmic Imply Divisa Index Decomposition Approach

The IQOS three is an upgraded version of the IQOS two.4 that started sales in Korea in Could final year. Like the IQOS 2.four, it comes with a holder for the tobacco-filled stick that can be removed from the charger and is consequently smaller and much more discrete. On typical, each six months, a limited edition of the Duo appears in a new color or with an uncommon design and style. That designation means that IQOS must adhere to the same marketing and other federal restrictions. In addition, Philip Morris should include things like a label warning that nicotine is...